Arjun Srivastava's Library
home

Arjun Srivastava's Library

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
Bret R. Gordon

Cover

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Description

Rating: *****

Added: August 21, 2020

Modified: November 5, 2021