Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Mark Jeffery
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to ...
The Design of Everyday Things: Revised and Expanded Edition Don Norman
Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to tur...
Discrimination and Disparities Thomas Sowell
An empirical examination of how economic and other disparities arise Economic and other outcomes differ vastly among individuals, groups, and nations. Many explanations have been offered for the differences. Some believe that those with less fortuna...
