Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Mark Jeffery
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to ...
The Goal: A Process of Ongoing Improvement Eliyahu M. Goldratt and Jeff Cox and David Whitford
"This book, which introduces the Theory of Constraints, is changing how America does business. The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money. Over 2 million copies sold! Used by thousands of companies...
