Design Thinking: Understanding How Designers Think and Work Nigel Cross
Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious "design ability".Focusing on what designers do when they design, Design Thinking is structured around a series of in-depth case...
Ogilvy on Advertising David Ogilvy
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
**Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising...