Arjun Srivastava's Library
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Arjun Srivastava's Library

Talking to Humans: Success Starts With Understanding Your Customers
Giff Constable , Frank Rimalovski , Tom Fishburne
Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, ...